These advertisements are not affiliated with Tide.
Art direction and Copywriting by Jhonatan Arias
Art direction and Copywriting by Jhonatan Arias
Tide Ad Campaign
The main task is to appeal to everyone, but specially to those who care about conserving their cloth for long periods of time, and more so, to those with kids who often have to struggle with dirt stains. This campaign is design to emphasize the power of tide on color, by incorporating different people from different backgrounds and wearing a variety of bright colors to highlight that each color has its beauty and tide takes care of them all. These advertisements are not affiliated with Tide. Art direction and Copywriting by Jhonatan Arias